Geoffrey Sandler

Geoffrey is the owner of Celebrations Entertainment. During his childhood years he showed the entrepreneurial spirit as he ran a very successful paper route business and was involved in high school and community live theater productions. His love for performing drew him to the DJ booth at a club called “The Bottom Line” in downtown Madison. He started DJing in that club and other Madison college bars at age 18. As he mixed music, created great energy and seeing people dancing all night he was hooked, and an official DJ career was launched! At age 20, he started DJing wedding receptions and other private parties. From the very beginning, clients and guests at every event could tell that Geoffrey had that ‘extra special’ touch as he controlled the energy and flow of the room. As his skill level increased, he began to realize that his growing knowledge of the industry, his desire to succeed, and his experience running a small business was the equation that equaled success, thus giving birth to Celebrations Entertainment!

At the age of 22, Geoffrey enlisted in the US Coast Guard and enjoyed a very successful active-duty military career that lasted nearly a decade. During that time, Geoffrey qualified as a small boat boarding captain, an EMT, small boat engineer, a helicopter flight mechanic and a jet engine mechanic. He received numerous awards and accommodations, including Commandants letters, hazardous duty recognitions, and the 8th District ‘Sailor of the Year’ Award! Geoffrey sums up his career in the Coast Guard as being “the best job in the world, I got to save lives for a living!”

For him, he knows music is very personal. As humans, music triggers moments in time and makes us feel good when a great song is played. A great DJ can use the power of music by playing the perfect song at the perfect time to not only trigger those memories but to create new ones. From his start, he was exclusively DJing with turntables & vinyl and really big, heavy equipment. Now, technology has allowed the equipment to be smaller, lighter and better. This has allowed Geoffrey to focus more on the dancefloor and being a better DJ instead of focusing on equipment.

Geoffrey is renowned throughout Southern Wisconsin for his legendary talents not just as a DJ/Emcee, but for his event planning skills. From weddings to corporate events to fundraisers, Geoffrey brings years of experience to the table and knows how to structure any event! As the owner of Celebrations, his day is always different and is always amazing. He gets to be creative and come up with ideas with couples who just want to make their weddings unique and different. As an event expert, Geoffrey gets to help his staff, clients and even other vendors reach the highest potential for success. As year pass and he gets older, it is a passion of his to have his legacy be to teach younger DJs what he has learned. One of the main aspects he has learned is how to build a DJ set. Building a DJ set is like building a house; starting with the wrong song can make the entire flow come crashing down. Being in a DJ set is like playing chess; Geoffrey needs to be completely in the moment and always thinking about the next 3 songs. Not only does he observe what is happening on the dancefloor, he is looking at who is not dancing and thinking about what can be played to get them part of the experience. The winning strategy for him is maintain energy, observe all guests and adjust based on what’s happening in real time.

In recent years, Geoffrey has become more involved in planning and auctioneering for events for charitable organizations and is proud of helping to raise millions of dollars for the Madison community.

Geoffrey’s approach to each event is the same and the success of each event is in the details. Venue, guest count, ages of the clients and type of event are the obvious details that will need to be known. The ‘micro’ details are what makes all my events successful. It’s knowing every detail about the story. Every couple has a story and the more he knows about that story, the better he will be about helping guide the wedding day story, so the guests have the best experience possible. It’s not just names and favorite music; it’s the finite details that guarantee success. That is why Geoffrey one of the most in-demand DJ/Emcees in Southern Wisconsin, so get him while you can!

Currently, Geoffrey lives on the near West side of Madison with his wife, has two amazing kids and an adorable Granddaughter that he showers with love more than he ever thought possible. Geoffrey is a huge Badger and Packers fan and very much enjoys his limited time off relaxing with friends and family.